Your team is the beating heart of your business. This is one of the first things I communicate to all of my coaching clients. Without a winning team at the core of your aesthetic business, you cannot expect to move forward to lasting success. From the moment you hire someone through to their daily activity…
After 14 years in the aesthetics industry, running award-winning Pure Perfection and working as a KOL and trainer for brands like ZO® and HydraFacial, it’s safe to say I’ve seen a lot in this industry. They say every cloud has a silver lining, and during lockdown 2020 I certainly found one. Clinic Success Ltd started…
When customers are compelled to share a positive experience off their own backs and without being prompted to do so, you know they were genuinely thrilled with their experience. This is without doubt the most powerful Marketing stream a business can have because it’s honest. People are far more likely to trust the comments of…
Every clinic wants to offer their patients the best treatments. Why wouldn’t you? Patients quite rightly want the closest thing to perfect results that they can get, and jumping onto treatment fads and trends may seem like a way to achieve this. The problem is, the voice in your head that tells you to “buy…
5 years on from my 3D nipple tattoos after a double mastectomy at 34 years old, I’m taking a moment to reflect back on this adverse time in my life both personally and professionally. As a business owner, there’s almost no time for adversity and stress. Business won’t wait for the sick, life keeps ticking…
What to pay, what to pay… the ever-dreaded question. Setting salaries for your staff can be tricky and political. And if you’ve never done it before you might not even know where to start. You want to pay enough to get the best talent, but you can’t break the bank for it. And around in…
Cancer changes us. How we are each impacted, and our journeys, are as different as we are individuals. As we return to our lives, it is not surprising that things are different than they were before cancer. Work and career are no exception. In 2016, my life was turned upside down. At just 34 years…