Let me ask you a question. “Do you know who your ideal customer is?” A worrying amount of aesthetic business owners don’t give any serious thought to this question. They assume their ideal customer or “patient” is anyone willing to walk through the door and have a treatment, but that’s just not the case. Meet…
If you’re looking for ways to increase the recognition of your aesthetic business, then industry awards could just be a way for you to do that. But when it comes to entering awards it can be hard to talk so positively about yourself without feeling a little big-headed! So why should you make the time…
As an aesthetic clinic owner, one of the most obvious relationships to prioritise is the one you have with your patients. After that, you’d probably focus your time on the relationship you have with your team. Beyond that though, do you leave any real time to work on relationships with your suppliers? When it comes…
Springtime is a famously busy time for aesthetic practitioners. Clients are all looking to get those treatments booked in for their best summer self. But because of that, Summer comes around and things got quiet. Many clients have already had the treatments they wanted and are now off enjoying their summer holidays. On top of…
If there’s one thing that’s lacking in almost every aesthetic business that I coach – it’s Marketing. In the busy day-to-day running of a clinic, Marketing can seem like the easiest thing to put to the bottom of the to-do list. But the problem is almost all of them want to increase their sales and…
There are almost 1,000 aesthetic clinics in the UK today.To say it’s a fast-growing market is an underestimate and so standing out from the crowd is that little bit more difficult every time a new clinic opens their doors. That said, every clinic owner has their own motivations for starting an aesthetic business and that’s…
Your team is the beating heart of your business. This is one of the first things I communicate to all of my coaching clients. Without a winning team at the core of your aesthetic business, you cannot expect to move forward to lasting success. From the moment you hire someone through to their daily activity…
When customers are compelled to share a positive experience off their own backs and without being prompted to do so, you know they were genuinely thrilled with their experience. This is without doubt the most powerful Marketing stream a business can have because it’s honest. People are far more likely to trust the comments of…
Every clinic wants to offer their patients the best treatments. Why wouldn’t you? Patients quite rightly want the closest thing to perfect results that they can get, and jumping onto treatment fads and trends may seem like a way to achieve this. The problem is, the voice in your head that tells you to “buy…
What to pay, what to pay… the ever-dreaded question. Setting salaries for your staff can be tricky and political. And if you’ve never done it before you might not even know where to start. You want to pay enough to get the best talent, but you can’t break the bank for it. And around in…