Summer Time in an Aesthetic Clinic: How to Deal with the Peaks and Troughs
Springtime is a famously busy time for aesthetic practitioners. Clients are all looking to get those treatments booked in for their best summer self.
But because of that, Summer comes around and things got quiet. Many clients have already had the treatments they wanted and are now off enjoying their summer holidays. On top of that, the busy clinic life of Spring means you haven’t properly prepared for the downtime either.
There are ways to maximise your business potential during this time though. A dip in bookings doesn’t have to mean a dip in success. Here are 5 tips for making the most of the downtime.
#1 Prepare for Autumn
What follows the sun? Sun damage. Commons aesthetic concerns come the Autumn time are pigmentation and sun spots. August is a great time to start offering package deals on these post-summer rejuvenation treatments and book people in advance, taking deposits to secure the bookings.
#2 Treat Your Staff
When clinic life is busy it can be so hard to justify taking time out. But everybody needs a break and a chance for some team bonding. The quiet time of Summer is an ideal opportunity to give everyone a well-deserved treat for all their hard work through Spring.
#3 Push Your Other Treatments
Whilst some treatments are not ideal during the summer, other areas of your treatment menu will be suitable all year around. Injectables for example are not impacted by the harsh summer sun and don’t involve any downtime, so why not run a campaign on “kissable lips for holiday romances”?
#4 Take a Look at Your Strategy
Things like Marketing strategies are always side-lined when things get busy. But in reality, they are so important to the wider picture and might actually help you through these quiet times! So if you’re sitting on some downtime, put it to good use and have a look at your business plan and strategies for the year. Are you on track for your goals, and if not, what can you do in the second half of 2022 to meet them?
#5 Encourage Referrals
If you don’t already have a referral scheme in place, now is a great time to introduce one. Offering the referrer and the referee something in return for their custom is great to ensure both parties return to you for future treatments. Set an expiry date that suits your downtime to ensure they come back when you need them to.
Email sara@clinicsuccess.com for more help on managing your clinic downtime and turning this into clinic success!
