Why Word of Mouth is a Vital Marketing Stream for your Aesthetic Business (and how to get those referrals!)

Why Word of Mouth is a Vital Marketing Stream for your Aesthetic Business (and how to get those referrals!)

When customers are compelled to share a positive experience off their own backs and without being prompted to do so, you know they were genuinely thrilled with their experience. This is without doubt the most powerful Marketing stream a business can have because it’s honest. People are far more likely to trust the comments of…

Investing in new Machinery: 5 Tips for Making it Work for Your Clinic

Investing in new Machinery: 5 Tips for Making it Work for Your Clinic

Every clinic wants to offer their patients the best treatments. Why wouldn’t you? Patients quite rightly want the closest thing to perfect results that they can get, and jumping onto treatment fads and trends may seem like a way to achieve this. The problem is, the voice in your head that tells you to “buy…

Adversity in Business: How to Power Through Professionally When Your Personal Life Gets Tough

Adversity in Business: How to Power Through Professionally When Your Personal Life Gets Tough

5 years on from my 3D nipple tattoos after a double mastectomy at 34 years old, I’m taking a moment to reflect back on this adverse time in my life both personally and professionally. As a business owner, there’s almost no time for adversity and stress. Business won’t wait for the sick, life keeps ticking…

Salary Setting: How to set fair and attractive rates without breaking the bank

Salary Setting: How to set fair and attractive rates without breaking the bank

What to pay, what to pay… the ever-dreaded question. Setting salaries for your staff can be tricky and political. And if you’ve never done it before you might not even know where to start. You want to pay enough to get the best talent, but you can’t break the bank for it. And around in…

One Step Back, Two Steps Forward: Getting back to work after a Double Mastectomy

One Step Back, Two Steps Forward: Getting back to work after a Double Mastectomy

Cancer changes us. How we are each impacted, and our journeys, are as different as we are individuals. As we return to our lives, it is not surprising that things are different than they were before cancer. Work and career are no exception. In 2016, my life was turned upside down. At just 34 years…